SHOWA becomes key Kawasaki Racing Team sponsor

Having already worked very successfully with the Kawasaki Racing Team and its riders, SHOWA has increased its commitment to the successful World Superbike championship winning team for 2019 becoming amajor sponsor partner. At the opening round of the new championship at Phillip Island in Australia, Kawasaki’s WorldSBK race media officer, Gordon Richie, spent time with […]

The post SHOWA becomes key Kawasaki Racing Team sponsor appeared first on .

Having already worked very successfully with the Kawasaki Racing Team and its riders, SHOWA has increased its commitment to the successful World Superbike championship winning team for 2019 becoming amajor sponsor partner.

At the opening round of the new championship at Phillip Island in Australia, Kawasaki’s WorldSBK race media officer, Gordon Richie, spent time with Horishi Ichimura Chief Operating Officer of the R&D Division, Tsutomu Kajino, General Manager R&D Division, Motorcycle Shock Absorber for SHOWA along with their colleagues who explained the background to the increased sponsorship profile and SHOWA’s wider ambitions in the field of suspension and suspension products.

What does this new relationship mean to SHOWA?

“With this announcement we will see SHOWA branding increased everywhere. Until now we have been concentrating only on the technical side, to develop new materials and new technologies. Now, for us, it’s important that everybody knows about the SHOWA brand. Already KRT is a strong team, so we thought, “Why not add more support and transmit the SHOWA brand to everybody through KRT?”.Our long term intention is that a team using SHOWA win every world championship race category. Of course we would not change our passion of supporting KRT, there is no change to that part of our philosophy”.

You have had great success with Jonathan Rea with four consecutive world championships and with KRT in general. How much of an input has SHOWA had in that success and how important is it for you to build on it and increase it in the face of greater competition?

“Previously, we have given Jonathan and KRT our full support. Now the important thing is to develop the products in racing and transmit to the production bike. From a technical point of view we will be keeping things at the maximum, but also for us we are thinking it is important to support KRT in a financial way and expand our brand image, so that people can recognize us in the market more easily. On the technical side we continue to work at full throttle!”

Given that there is a cost cap on what can be charged to customers for forks and shocks in WorldSBK is this business sustainable?

If a competitor based their business model on profit inside the paddock then our business model is different. Our main business is production parts, and its quantity production on a huge scale. Generally this kind of small amount prototype production is not our main business. But when developing our advanced technology we race first and then apply to a production bike such as the Ninja ZX-10RR later; we have enough valuable feedback from racing to work this way.

In the past other suspension companies used to dominate in WorldSBK, now SHOWA is the dominant force. It seems if you run SHOWA you can fight for a win. How was that done?

“We used to be in MotoGP and had highly advanced technology. Ten years ago we started our journey with the KRT team in WorldSBK, we thought we still had some advanced technology from MotoGP and that would be useful for KRT. It was not just about suspension though, as KRT already had quite good technology for the chassis side, suspension side, and of course collaboration with Kawasaki Japan. In those times we did not think we were losing out to our competitor but maybe that was a perception from people outside, because maybe not so many people were using SHOWA at that time”.

How big is SHOWA on the motorcycle side…between the road and racing divisions? How many people cross over between the two. Are you bigger than your rivals?

“The Company itself is large, because we have R&D center in Japan, India, other Asian countries, America and Europe, and we have quite a lot of people involved in production bikes. In our racing side it is not hundreds of people, ten to 20, something like that. We are still on the same floor of the office as the production guys, and we can easy to talk to each other”.

For racing you need more servicing as the forks and shocks work so hard, but on the street this is not the case. How much can you take from racing to the street without having to have a SHOWA technician coming to your house every few months?

“Already the BFF front fork has been implemented on the street bike Kawasaki, but not exactly the same material. We also have to think about durability and take into account the bigger – and many more – bumps you experience on the street. And of course – as you say –  we cannot visit all end users to do maintenance check every few months! In this point of view, we cannot transfer exactly the same material to the street bike, but the basic technical functionality, and the idea, is very similar. All street riders maybe cannot feel 100% of the sensations from the track situation.. but I think all the riders can feel the difference if the suspension is better – that is the SHOWA philosophy”.

The post SHOWA becomes key Kawasaki Racing Team sponsor appeared first on .

Fast Corners And Good Memories Await RINS And MIR In Argentina

Team Suzuki Press Office The second round of the 2019 MotoGP season sees Team SUZUKI ECSTAR head to Termas de Rio Hondo circuit in Argentina, following a thrilling race in…
The post Fast Corners And Good Memories Await RINS And MIR In Argentina appea…

Team Suzuki Press Office The second round of the 2019 MotoGP season sees Team SUZUKI ECSTAR head to Termas de Rio Hondo circuit in Argentina, following a thrilling race in...

The post Fast Corners And Good Memories Await RINS And MIR In Argentina appeared first on Suzuki Motorcycles.

Suzuki Weekend Away 2019

News – 26 March 2019   Suzuki’s 8th Annual Weekend Away will take place between the 5th July to the 07thJuly 2019 at Hotel Numbi & Garden Suites in Mpumalanga  …

The post Suzuki Weekend Away 2019 appeared first on Suzuki Motorcycles.

News – 26 March 2019   Suzuki’s 8th Annual Weekend Away will take place between the 5th July to the 07thJuly 2019 at Hotel Numbi & Garden Suites in Mpumalanga  ...

The post Suzuki Weekend Away 2019 appeared first on Suzuki Motorcycles.

Yoshimura Suzuki Motul Unveils 2019 All Japan SBK Team

Team Suzuki Press Office Yoshimura Suzuki MOTUL racing will field Yukio Kagayama and Kazuki Watanabe for 2019 All Japan Road Race Championship JSB1000 class aboard the GSX-R1000R. It is the…
The post Yoshimura Suzuki Motul Unveils 2019 All Japan SBK …

Team Suzuki Press Office Yoshimura Suzuki MOTUL racing will field Yukio Kagayama and Kazuki Watanabe for 2019 All Japan Road Race Championship JSB1000 class aboard the GSX-R1000R. It is the...

The post Yoshimura Suzuki Motul Unveils 2019 All Japan SBK Team appeared first on Suzuki Motorcycles.

Clement Desalle a spirited fourth in England

Clement Desalle of the Monster Energy Kawasaki Racing Team rode a spirited second moto to finish fourth overall in the British round of the FIM MXGP World Motocross Championship at Matterley Basin. The Belgian defied a painful hand injury from the previous day to ride a copybook race to fourth place in the opening moto […]

The post Clement Desalle a spirited fourth in England appeared first on .

Clement Desalle of the Monster Energy Kawasaki Racing Team rode a spirited second moto to finish fourth overall in the British round of the FIM MXGP World Motocross Championship at Matterley Basin.

The Belgian defied a painful hand injury from the previous day to ride a copybook race to fourth place in the opening moto at the superbly-prepared grassland track in the south of England which inevitably became heavily-rutted at this time of the year. The overall podium looked a distinct possibility as the twenty-nine year old swept confidently through the opening turns in the top six at the start of race two, but fate was to takes its toll as he was involved in a collision which also claimed teammate Julien Lieber as they entered turn three. Rejoining the race last the Belgian had already passed sixteen rivals by the completion of the first full lap and, posting faster lap times in traffic than the rider in third place, he continued to charge relentlessly to the end of the race, his last lap pass for seventh earning him fourth overall on the day. Clement is now fifth in the series standings.

Clément Desalle: “It was not an easy weekend as yesterday I injured my hand in the crash and when I woke up this morning it was still painful so I knew it would be a tough day with so many big jumps on the track. My first start was ok from the fourteenth gate and I scored a fourth position, not so bad in the circumstances. My second start was much better, but at the end of the first downhill, in the same corner where I had crashed in the qualifying race, another rider hit my front wheel and I crashed with several other riders including my teammate. From there I came back from last to seventh to save important points. Now I will take care of my hand and recover during the week as we have another GP next weekend.”

KRT teammate Julien Lieber found himself thirteenth after the initial sort-out in the wide sweeping first turn at the start of race one and he put in a workmanlike ride to take tenth place on the final lap despite a fall the first time he broke into the top ten midway through the race. Joining his teammate in a better start to race two Julien’s hopes were soon dashed in the turn three incident. After rejoining the race he persevered to the chequered flag, earning a point with his final pass three laps from the end. The Belgian is now twelfth in the series standings.

Julien Lieber: “In the first race I crashed and lost three places the first time I reached the top ten, but I quickly found a good rhythm again to get back to tenth position at the finish so I felt confident for the second race. My start was much better in race two; I don’t know what caused the situation but in the third corner Clement’s bike hit mine and I was on the ground with Anstie. I hit my elbow, the front wheel was damaged and I had another crash on the first lap so everything was tough and I could only save one point.”

BOS Factory pilot Tommy Searle’s high hopes for his home GP were devastated at the opening 180 degree turn of each race as he was run off the track by other riders. Initially fifteenth in race one, he advanced methodically to eleventh by the close but had to settle for fifteenth in race two. His brave efforts were sufficient to retain his top ten ranking in the series standings. Alessandro Lupino of the Gebben Van Venrooy Kawasaki Team raced to thirteenth place from outside the top twenty in race two after a big crash in the first one.

The post Clement Desalle a spirited fourth in England appeared first on .